Am I the only one who never really enjoyed Toaster Strudels?
Toaster Strudels must be kept frozen until you want to eat them, at which point they must be heated, making them vastly less convenient. Also, you have to apply the frosting/icing (is there a difference?) yourself, delaying breakfast even further. Heating of anything from frozen yields inconsistent results, so much so that Toaster Strudels actually have a second set of directions for when you bite in and discover that it's still cold. They also get crumbs everywhere while you eat them.
Pop-Tarts, on the other hand, can be stored at room temperature. They can be eaten that way too, if you just don't feel like toasting them. Underrated: eating a Pop-Tart straight out of the freezer, though this varies by variety. The Cookies 'n Creme ones yield the best results, from my extensive testing over the years. Pop-Tarts crumble way less while being eaten, and also come in way more varieties, from the sickeningly sweet Wildlicious and Gone Nutty ones that I wouldn't give to my worst enemy, to the clearly superior S'mores.
From an advertising standpoint, Pop-Tarts were always the very straightforward "Hey look, these are Pop-Tarts. Enjoy!". Toaster Strudel, on the other hand, were the far more edgy "We're better than Pop-Tarts. Our commercial is going to show several reasons why we aren't, but don't worry, we're going to spin those as positives. By the way, we're better than Pop-Tarts. Look at how this kid has to get black market Toaster Strudels because his evil parents won't serve them to him. Did you know we're better than Pop-Tarts?".
I'll take Pop-Tarts, kthx.
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