On the Subject of Ordering Pizza and Little Caesar's

So, unless you've been living in a hole, you probably know that the most recent ad campaign by Little Caesar's advises us to avoid the "hassle of ordering online" by driving down to one of their locations to pick up hot and fresh pizza.

Now, I've ordered a lot of pizza online in my day, so I feel thoroughly qualified in saying that I don't see where exactly the hassle lies in ordering pizza online.  I find it to be quite convenient, to be honest.  But, to properly break it down, I'll go into what's necessary to order a pizza online versus getting one from Little Caesar's.

Ordering Online	Little Caesar's
Log into the Papa John's site	Get dressed
Decide what to get	Get in the car
Enter payment information, check out	Drive to the nearest Little Caesar's
Pizza arrives 30 minutes later	Find a parking space
Eat pizza	Walk inside, stand in line
Enjoy life	Place order
	Obtain pizza
	Drive home
	Park car
	Go inside
	Remove pants
	Eat pizza

Now, I'm not entirely sure, but wouldn't the process with the fewest steps be considered the least amount of hassle?

Edit (2015-11-18): I just had another thought.  If Little Caesars' Pizza is always "hot and fresh", that means it's been sitting out under a heat lamp for who knows how long before I get there.  Hot, yes.  Fresh, no.